Having an E-commerce store is great in this digital world, but just like other physical stores, you need to get your name out there for you to make sales. Therefore, to be able to achieve this, you need to drive more traffic to your site.
Planning is required since some tasks will take a short time to prepare while others will take longer to execute. Nonetheless, to be able to stay on top of the game, you will need to continue increasing your traffic to ensure more customer purchase your products.
To be able to do that, here are some ways to help you drive more traffic to your e-commerce store.
Every customer loves to see a sales tab when shopping online. That’s the first thing they will click to check out what you are offering and at what prices. Additionally, if you offer an exceptional sales campaign, visitors are bound to come to the website to find out when the sales are taking place.
Just make sure that you put an advertisement sign throughout the website such as a lightbox, banner or ribbon leading to the discounted products. If your online store is new, here are some examples of campaign sales to start with.
Did you know according to Crowdtap, 75% of shoppers first visit Facebook before making any purchase? This is a good enough reason to be active on Facebook posting new products and offers. To ensure potential customers find you easily, open a Facebook page and include all the necessary information such as phone number, website links, and customer support.
The page is also a good place to promote your sales campaigns, publish and promote any content that links back to your website, or mention any new products on the site.
Apart from social media platforms, most people are searching on Google for products just like yours. Therefore, to make it possible for a potential audience to find your store first, you need to ensure you rank high on Google.
To make sure you do that, find phrases and individual words and use them as keywords to maximize your search engine and make it possible for people to find you.