Designing an e-commerce website is not easy. Being its main use is to make online sales, there are lots of factors to consider. From site performance to user engagement, it requires to be carefully designed. Therefore, knowing your website will not only showcase your brand online but also be your sales baseline.
So first of all, before you start designing your e-commerce website, there are several factors you need to consider.
Your website is the reflection of your business. Therefore, make sure you keep your design consistent with what you are selling. From the color scheme, images, to text, let everything define your business. For example, if your website is selling gadgets, let the theme look techy and modern. If it is selling children toys, let the design look colorful and fun.
Being the main purpose of your e-commerce website is to sell products, it is, therefore, essential you display your products on your website. However, to ensure you maintain your user’s attention, always use high-quality images. The larger the images, the better it will be for your clients to see the products properly.
In addition, choose a layout that describes your products on every page. Also, describe the products correctly and in details. Since the customer can’t be able to touch the products like in a physical store, therefore it’s your responsibility to explain the product to them. From the type of product, color, size, weight and much more, give all the details clearly to ensure the customers know exactly what they are buying.
A shopping cart is one of the most vital parts of your website. Since the website is meant to bring in sales, you should pay extra attention to its design. A good shopping cart is one that enables users to add multiple items, revise an order, or remove products easily.
When designing a shopping cart, ensure you include functional product images, reviews, and a convenient search bar.
Customers love great deals. Therefore, if it’s possible, make sure you offer great shipping rates. Always remember the shoppers will always compare your rates to other online sites. Moreover, they will ask themselves if your rates are worth them not going to shop at a regular store.
If you want to avoid cart abandonment, ensure your checkout process is easy. Moreover, when the customers have an easy time checking out, it will encourage them to come back for more products. Therefore, the first step should be to ensure you don’t have a lot of checkout pages. Try as much as possible to make it a single-page process for great user experience.
It’s unfortunate that most e-commerce websites only allow one or two payment options on their websites. However, if you want to cater to a wide range of shoppers, it is better you provide your consumers with a lot of payment options. Nonetheless, before you decide on the payment options to include on the website, make sure you consider your consumer’s payment preference.