According to a recent study, 79% of people who visit your website but don’t like what they see usually hit the back button in seconds. This is unfortunate since they don’t even get a chance to know how great your products or services are. Therefore, this only goes to show how UX matters and should be your number priority when designing a website.
Remember that your website is your number one salesperson and the best thing is that it should work 24/7. Therefore, ensure that whenever users visit the sites, they are not tempted to hit the back button and go in search of another site.
Content is vital in a website. Apart from being used to inform your visitors about your business, the content tends to answer a lot of questions the users have. Therefore, to be able to satisfy your targeted audience, it is essential your heading and content be aligned with your potential customers.
Search engines usually give headings more weight over other content, so choosing the right heading ensuring it stands out will definitely improve your search engine ability. Additionally, the headings will also guide your user through the website, making it easier for them to find the right content.
Loading speed is one of the factors that contribute to a high increase in bounce rate. With the increase in mobile phones, users are able to access more content on many different platforms. When a user visits your website and experiences a slow page load, it could lead to a lot of frustration on their part prompting them to leave the site.
There are many ways to improve your page speed; one of them is compressing all your images before loading them in the website. To be able to get information on your page load, Google offers a free service on the load page as well as how to improve your time load on desktops and mobile phones.
Apart from the call to action being accessible on every page of the website, it also needs to be attractive to the user. One way of making the button stand out is ensuring it is a different color from the rest of the webpage. The placement is also important, with most websites placing the button closer to the top of the page. With users being able to easily access the button, there are higher click rates which lead to higher conversion too.
Last but not least, the other thing to consider is the actual words to use for the buttons. The words should definitely include an action word that will entice the user to click the button. Therefore, to trigger a positive reaction from the user, make your words bold, time-sensitive and action-oriented.
There is nothing frustrating like a user clicking on a webpage only to find a 404 error. Believe this is a serious problem that 74% of clients who run into a 404 error will immediately leave your website without a second thought.
However, there are ways to avoid an increase in the bouncing rate due to the 404 error. To check if you have any 404s in your site, there are plenty of monitoring tools out there. One of them is the Google Webmaster tools that check crawl errors.
Point to Note
According to PwC’s research, almost one-third of customers will abandon a brand after a single bad experience. Therefore, to ensure you are not a part of that fraction, keenly take the above tips into consideration and improve your UX for better results.